FACEBOOK COMMUNITY MANAGEMENT
If your business is a good candidate for hosting and managing a Facebook group, then you will grow leaps and bounds in the game of engagement. Because of recent algorithm changes, Facebook group posts are dominating users' news feeds. Users don't mind though, because the groups they choose to be in are seen as rewarding to them. In the 21st century, consumers want to engage with the brands they purchase products and services from; they want to be seen and heard, feel special, and be part of a community of like-minded people. Facebook groups are highly beneficial to business owners as well. In your community, you can ask your audience questions and post polls that give you the valuable insight needed to produce and market the products and services that address your community's needs perfectly. You can also make transactions more of an experience, host giveaways and virtual events, and make it easier for your following to engage their friends, too. Business-hosted communities are still a fairly new concept, so get ahead now and ask how you may start hosting a space for your following to congregate with one another!