If you are contemplating creating a Facebook Group for your brand, you are ahead of the game. You realize that traditional marketing efforts alone will not reach your target market as effectively as they used to, especially if you are targeting millennials. Hubspot says It takes an average of 18 calls to actually connect with a buyer. They also say that the average person deletes 48% of the emails they receive every day. Traditional marketing is just not as effective as it used to be. People expect more, and with Facebook groups, you can deliver!
In case I need to convince you, here are 3 reasons you should have a Facebook group for your brand.
A Facebook group gives you the unique opportunity to give people an option to get to know, like and trust you without very little effort on their part. They can observe if they so choose and they can come and go as they wish but it is my opinion that because of this they are likely to stay in your circle for longer then if they feel obliged to buy or sign up right away. This also allows you to do market research and validate your ideas before you invest too much money in them.
Build Relationships & A Loyal Following-
Facebook is meant to be social and while business pages have their place, they can’t ever fully cross into a genuine relationship as much as a Facebook group allows. In a Facebook group, your followers become followers of one another. They identify with your group. They grow with your group. They attribute their success to your group and all that it has offered them. In return, they feel a sense of loyalty to you and your brand. Of course, this is if you run your groups well, mostly by contributing time and value.
Play the Facebook Algorithm Game-
If it seems like the Facebook algorithm is ALWAYS changing, it is. Facebook is actually running several different algorithms at the same time to test them. This can make marketing on Facebook a challenge but in the latest algorithm change, Facebook Groups win. Immensely. Facebook has said they will focus largely on content that encourages meaningful interactions between people. Now my Facebook feed is nearly 90% groups posts!
If you run your groups well, contribute your time and value, you too can reap the benefits a Facebook group can provide. If you think you might be interested in starting a group but may need help, please feel free to contact me about my Community Management services at Jackie@JackieSocialMedia.com